TUCKED away in Mount Martha, life for mum-of-three Danielle Busuttil has always been a rich blend of creativity, care, and community. With her three young daughters, Ella, Charlise, and Amelia, keeping her on her toes, Danielle is no stranger to juggling multiple roles. But her latest venture may be the most surprising (and impactful) yet.
Earlier this year, Danielle became co-owner of Peekapoo, a bold, boutique brand of eco-friendly luxury toilet paper with a powerful mission: to bring sustainability, style, and social responsibility into bathrooms across Australia. Made from 100% FSC-certified bamboo, Peekapoo is a kinder choice for the planet, offering a soft, strong, and sustainable alternative to traditional toilet paper.
More than just a premium product, Peekapoo is proudly partnered with Ovarian Cancer Australia, donating a portion of every sale to support women battling the disease and fund vital research. “It’s a product that touches everyone, so why not make it beautiful, ethical, and purposeful?” Danielle says. “For me, it’s about aligning business with heart and being able to show my daughters that even the smallest choices can make a big difference.”
Peekapoo has quickly become a favourite not only in households, but also in luxury hotels, Airbnbs, and boutique salons, places that appreciate both the elegance of the product and the impact behind it. With its sleek packaging and sustainable materials, it offers a thoughtful touch that aligns with premium experiences.
This isn’t Danielle’s first venture into business, though. For the past 12 years, she has owned and operated Danielle B Photography, a well-loved portrait studio in Mount Martha known for capturing the raw, joyful essence of family life. Her talent behind the lens has touched hundreds of local families, telling their stories with authenticity and warmth.
In addition to being a business owner, Danielle is also a qualified midwife a calling that has given her a deep understanding of women’s health and the quiet strength that defines motherhood. Her experience supporting women through some of the most powerful and vulnerable moments of their lives only deepens her commitment to Peekapoo’s partnership with Ovarian Cancer Australia.
“Whether I’m catching first breaths as a midwife, capturing milestones as a photographer, or helping lead a business that gives back, it all comes down to connection and care,” she reflects. “That’s what matters most to me.”
Peekapoo may be wrapped in gorgeous packaging and made from sustainable materials, but it’s what’s behind the brand the stories, the purpose, the women that’s turning heads. And with Danielle at the helm, there’s no doubt this little roll with a big heart is destined to go far. Peekapoo is available online at peekapoo.com.au
First published in the Mornington News – 3 June 2025
