A NEW First Peoples-led tourism body has officially launched on the Mornington Peninsula, with the Yannabil First Peoples Tourism Council bringing together Aboriginal businesses, cultural leaders and tourism operators across Bunurong Country.
The Council aims to champion culturally safe and authentic tourism experiences that share the stories, traditions and living cultures of First Peoples with visitors and locals.
Its formation follows more than seven years of informal collaboration between First Peoples business owners, who met regularly to support one another and work towards establishing a culturally grounded tourism body. The group voted to incorporate as Yannabil First Peoples Tourism Council Inc on 10 May 2025.
Chair Sharon Brindley said the launch was a significant moment for First Peoples in the region.
“It’s a great achievement,” Brindley said.
“We’re going to be a powerhouse to create change for all First Peoples in this region.”
The inaugural committee includes representatives from five First Peoples businesses: Baluk Arts, Jala Jala, Living Culture, Nairm Marr Djambana, and Our Songlines. Together, the organisations offer experiences spanning arts and craft, food and beverage, nature, entertainment, and culturally safe events.
The name “Yannabil” means “visitor” across several Kulin Nation language groups. Inaugural members chose it to reflect the council’s inclusive vision and the importance of authentic First Peoples representation within Victoria’s growing visitor economy.
Brindley said collaboration was central to the council’s purpose.
“The impact of collaboration helps each other’s organisations to create growth,” Brindley said.
“We are coming together as a group, a family, and by understanding and supporting each other’s businesses, we can all grow in that space.”
The council has achieved incorporation, established a brand and visual identity, and launched a website, with early support from Mornington Peninsula Shire.
Yannabil plans to grow its membership over time and welcomes expressions of interest from First Peoples arts, tourism and hospitality business owners. Priorities for its next phase include introducing member benefits, expanding social media presence, and creating opportunities for business networking and knowledge sharing.
First published in the Mornington News – 5 May 2026
