THE Peninsula VineHop Festival has secured state funding and will go ahead for its ninth year.
It will take place on 21 November across seven venues. It will showcase over 30 local drink producers as well as DJs, live music, and food trucks.
Mayor Stephen Batty said the funding result was an endorsement of the peninsula’s events sector and the strength of local partnerships.
“This funding highlights the Mornington Peninsula as a leading destination for events, food, wine and live music. VineHop showcases the very best of our region, supports local businesses, and encourages visitors to stay longer and explore more,” said Batty.
The main festival hub will be located at The Briars in Mt Martha and shuttle tickets will be available between four venues using a hop-on, hop-off format.
“The Briars is a much-loved destination that plays an important role in hosting events like this, offering a unique setting that enhances the visitor experience and showcases the peninsula’s natural beauty,” said Batty.
The shire supported the funding application which was strengthened by its new Visitor Economy Partnership with Mornington Peninsula Regional Tourism.
Festival director Lisa MacGregor said the shire’s support is key to the event’s growth.
“Support from Mornington Peninsula Shire has been instrumental in the growth of VineHop, from local grant funding through to backing our successful application for state support,” said MacGregor.
“That partnership allows us to deliver a bigger, better event each year and shine a spotlight on the incredible producers and experiences across the Peninsula.”
VineHop is an 18+ event with a range of ticket options, all which include tastings.
First published in the Mornington News – 21 July 2026


