• Home
  • News
  • Sport
  • Entertainment
  • Local History
  • Contact Us
  • Advertise With Us
  • About Us
  • Subscribe
  • Read Our Newspapers Online
    • Read the Latest Western Port News
    • Read the Latest Mornington News
    • Read the Latest Southern Peninsula News
    • Read the Latest Frankston Times
    • Read the Latest Chelsea Mordialloc Mentone News
  • Competition
Facebook Twitter Instagram
Trending
  • Catch of the decade
  • Season on the line for Seagulls
  • Pythons face an uphill battle, Redlegs stumble
  • Ketch blown ashore in Dromana
  • Early morning hit
  • Boxing world mourns loss of a champion
  • Successfully navigating the path of anxiety
  • Ryman abandons Mt Martha centre
Facebook Twitter
MPNEWSMPNEWS
  • Home
  • News
  • Sport
  • Entertainment
  • Local History
  • Contact Us
  • Advertise With Us
  • About Us
  • Subscribe
MPNEWSMPNEWS
Home»Latest News»Campaign tackles road trauma
Latest News

Campaign tackles road trauma

By Stephen TaylorMay 31, 2021Updated:June 1, 2021No Comments2 Mins Read
TAC at Somerville: Christine Albien, Police Acting Inspector Nat Dollard, Christopher-Bree Nyko, Jake Webb, Paulette Ziekemijjer, Paul Mercurio, Millie Davies, Despi O’Connor, Jorgia Goulopoulos and Police Acting Sergeant Raj Sharma. Picture: Gary Sissons
Share
Facebook Twitter LinkedIn Pinterest Email

OVER the next six weeks, Mornington Peninsula motorists will see blue and white signs in danger areas highlighting reasons to drive safely, such as: Because we need to protect our wildlife.

The signs are part of a campaign by the Transport Accident Commission to curb road trauma and serious accidents. In the past five years, 37 people have died on peninsula roads, with another four deaths so far this year.

The peninsula is the second local government area to pilot the TAC program, Drive Safely Because, which highlights local reasons to drive safely and lead to a safer community.

The TAC’s involvement also follows efforts by Mornington Peninsula Shire and the RACV to drive down the number of road accidents on the peninsula (“Thumbs up to cut road speed” The News 10/5/21).

The TAC has worked with the shire to set road safety priorities, particularly around protecting such vulnerable road users as children, pedestrians and cyclists. Its campaign will use events, promotions and visual reminders of how important road safety is to local communities to reduce road trauma.

Roads and road safety minister Ben Carroll said keeping local roads safe was everyone’s responsibility. He said the campaign encouraged people to take ownership of road safety “in their own backyard”.

“By partnering with local governments and directly targeting their priority areas, we hope this initiative will help make an immediate impact on the way people use roads,” Mr Carroll said.

TAC head of road safety Samantha Cockfield said appealing to community mindedness through customised local messaging had an impact. “The grassroots campaign aims to humanise road safety, and remind people that the foremost reasons to slow down and drive safely are the families and friends that we share our local roads with.”

The mayor Cr Despi O’Connor said it was every driver’s responsibility to drive safely. “We hope our localised campaign will make people think twice before driving irresponsibly on our roads,” Cr O’Connor said.

“Our families and friends use these roads and we want them to arrive home safe every day.”

The campaign will target businesses, farmers’ markets, festivals, sports clubs and schools.

Insights and data from the campaign will help inform future road safety partnerships with other local government areas.

First published in the Mornington News – 1 June 2021

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Council unable to stop sex industry expansion

August 8, 2022

Shire tracks state poll promises

August 8, 2022

Orange Door to safety opens at Hastings

August 2, 2022

Call for action on housing crisis

August 1, 2022
Add A Comment

Comments are closed.

Weather
Aug 9, 2022 - Tue
Mornington, Australia
9°C
clear sky
clear sky
1 m/s, ESE
70%
770.32 mmHg
tue08/09 wed08/10 thu08/11 fri08/12 sat08/13
sky is clear
10/8°C
overcast clouds
11/10°C
light rain
11/11°C
light rain
14/10°C
light rain
12/9°C
Peninsula Essence Magazine

Click here to read

July 25, 2022
Peninsula Kids Magazine

Click here to read

May 26, 2022
Council Watch

Shire ‘committed’ to aged care

August 8, 2022

Shire not forced to drop aged care services

August 1, 2022
State Elections 2022

‘Justice’ for animals and climate

August 8, 2022

Peta Murphy wins second term in Dunkley

May 23, 2022

Shire accused of being off track with pledges

May 17, 2022
Interview

All aboard for murder mystery

July 25, 2022
Property of the Week

14 Lynch Court, Mt Martha

July 26, 2022
100 Years Ago This Week

Ketch blown ashore in Dromana

August 8, 2022
Contact
Street: 63 Watt Road, Mornington, 3931
Mailing: PO Box 588, Hastings, 3915
Menu
  • Home
  • News
  • Sport
  • Entertainment
  • Local History
  • Contact Us
  • Advertise With Us
  • About Us
  • Subscribe
About

Established in 2006, Mornington Peninsula News Group (MPNG) is a locally owned and operated, independent media company.

MPNG publishes five weekly community newspapers: the Western Port News, Mornington News, Southern Peninsula News, Frankston Times and Chelsea Mordialloc Mentone News.

MPNG also publishes two glossy magazines: Peninsula Essence and Peninsula Kids.

Facebook Twitter
© 2022 Mornington Peninsula News Group.

Type above and press Enter to search. Press Esc to cancel.